Boycott calls are a diversion from solidarity
The profile of calls to boycott Israel has risen since 7 October. The official Boycott Divestment Sanctions (BDS) movement is playing catch-up with a primarily social media-driven effort, which has now spread to advocate boycott of the most active anti-war movement in Israel, Standing Together. Following the Hamas attack and the Israeli onslaught, people used TikTok and other social media platforms to call for boycott of various brands. At one point, the four being targeted were McDonalds, because an Israeli franchisee provided free meals to the IDF; Puma, as the kit supplier to Israel’s...